Ngentsimbi ye-0 ngo-Juni 1st, umsebenzi wokunyusa waphakathi enyakeni oye wafudumeza ixesha elide kumaqonga e-e-commerce afana ne-Tmall kunye ne-Jingdong yaqaliswa ngokusemthethweni.Ngokukhawuleza nje ukuba umsebenzi uqalise, uqalise intshiseko yokusetyenziswa kwabasebenzisi be-intanethi, kwaye idatha ibeka irekhodi entsha.

Ekuseni ngentsasa, i-microblog esemthethweni yeJingdong ikhuphe "isiqalo esihle" ngosuku lokuqala lwengxelo yeendaba.Ngokutsho kwe-JD, ngexesha "lombhiyozo we-618 kunye ne-18th yesikhumbuzo" ngo-2021, ukukhula kweentengiso zenani elikhulu leempawu kuye kwadlula kakhulu obekulindelekile.

Ngokodidi, entsha, i-FMCG, ifowuni ephathwayo, idijithali, umama kunye nosana, amayeza, ukhathalelo lomntu, izithambiso zobuhle kunye nezinye iindidi zentengiso ye-brand yenze impumelelo, i-turnover iyonke ye-Jingdong supermarket inyuke ngaphezu kwamaxesha e-7 xa kuthelekiswa okufanayo. kunyaka ophelileyo, ingeniso entsha ye-Jingdong inyuke nge-156%.Ngokwecandelo lesinxibo, isixa-mali sentengiselwano sempahla engaphezulu kwe-100 yeempawu ze-KA zonyuke ngamatyeli angaphezulu kwama-2 xa kuthelekiswa nexesha elifanayo kunyaka ophelileyo, kwaye isixa sentengiselwano ngaphezu kwe-20 yeebrendi zomyili sinyuke ngaphezu kwamaxesha ali-10 xa kuthelekiswa nexesha elifanayo lokugqibela. unyaka.

Phakathi kwabo, ilizwe lezemidlalo i-brand brand ukusebenza ngokubanzi kubalaseleyo, i-turnover iyonke inyuke ngaphezu kwamaxesha e-4, phakathi kweempawu ezintathu ezinokukhula okuphezulu yi-Li Ning, i-Anta kunye ne-361 °;Eyona mveliso idumileyo ye-Anta KT itshiza izihlangu ze-basketball ze-2 zesizukulwana, i-Li Ning Candelong i-casual shoes turnover inyuke ngaphezu kwe-720% ngonyaka.

Ngeyure yokuqala kaJuni 1, ukuthengiswa kwempahla yokunethezeka kunye nezixhobo zokwandisa i-113%, izicathulo kunye nezicathulo ze-220%, kunye neengxowa kunye neesutikheyisi 82%, unyaka nonyaka.

Umnyhadala wonyaka we-618 ugcwele umdla wokusebenzisa ngamandla wabathengi abaninzi.Ngaphantsi kwemvelaphi yokunyuswa kwempahla kwi-platform ye-e-commerce, imfuno yokusetyenziswa kwempahla iyaqhubeka nokuqhuma.

KwaseJingdong, iqonga le-e-commerce "igxininise kakhulu kwizixhobo zasekhaya zedijithali", indlela yokukhula kwempahla ikhuthaza kakhulu, apho akunzima ukubona amandla emarike yodidi lwempahla.

Kwangoko ngoMeyi 24, kumsebenzi we-Tmall 618 wangaphambi kokuthengiswa, i-brand ye-Ubras yempahla yangaphantsi yakhethwa ngempumelelo njengenye yexabiso eliphezulu le-transaction yeyure enye.Nangona kungekho datha yasemthethweni okwangoku, akunzima ukubala ukusebenza ngokubanzi kodidi lwempahla, oluluhlobo olubalulekileyo kwiTaobao kunye neTmall.

Ngokukodwa, kulo lonke udidi lwempahla, i-tide yelizwe yindawo ecacileyo yokusetyenziswa eshushu.Ukuphumelela kuka-Anta kunye noLi Ning kwiqonga le-JD.com bubungqina kwisizukulwana esincinci senkxaso yabathengi kwiimveliso zeGuochao.Ukongeza, uDouyin, ongene kwi-618 okokuqala kulo nyaka, uya kusungula umsebenzi okhethekileyo obizwa ngokuba yi-"Dibana ne-New National Tide" ngoJuni 11. Ilaphu eliprintiweyo i-hanfu, i-t-shirts ye-puppet yethunzi, isikhumba esenziwe ngesandla esiqingqwe iingxowa ezincinci ezingqukuva. kunye nezinye iimpawu zenkcubeko ye-National Tide iya kuba yimveliso ebalaseleyo yalo msebenzi.

Kwiminyaka yakutshanje, ukuthandwa kwefashoni yelizwe kuye kwanda kwaye ukusetyenziswa okuzikholisayo kuye kwanda.Imfuno yabathengi yefashoni yelizwe, isimbo somyili kunye nempahla yodidi iyakhula.Ngokuqinisekileyo ezi ziindaba ezilungileyo kwiimpawu zasekhaya.Ukutshintsha kokhetho losetyenziso lwesizukulwana esitsha sabathengi ngokungathandabuzekiyo kuya kuba yeyona nto iqhubayo kwinguqulelo yabo.Iimpawu zempahla yasekhaya kufuneka zisebenzise eli thuba ukuze ziphuhlise kwaye ziphumelele imarike ngeemveliso zefashoni kunye nomgangatho.